At NOVONLINK, we believe that the future of Public Relations (PR) lies in the seamless integration of digital and physical experiences—what we call Phygital PR. As a holistic, 360° full-cycle agency, we bridge traditional media relations with cutting-edge digital strategies to create impactful and measurable PR campaigns for our clients.

Phygital PR: Blending Physical & Digital Strategies

In today’s fast-paced digital world, simply relying on traditional PR methods is no longer enough. Businesses must create immersive brand experiences that combine offline credibility with online visibility. Our Phygital PR approach includes:
✅ AI-Powered Media Outreach – Using smart data analytics to pitch stories to the right journalists and influencers.
✅ Augmented Reality (AR) & Virtual Reality (VR) Campaigns – Engaging audiences with interactive storytelling.
✅ Social Listening & Reputation Management – Tracking online conversations to protect and enhance brand image.
✅ Experiential Events with Digital Amplification – Merging real-world events with digital touchpoints for maximum impact.

Case Study: Transforming PR into Digital Success

A client came to us with three clear goals:
📈 Increase organic traffic – A 574% growth in high-quality visitors.
🎯 Boost conversions – A 236% improvement in lead generation.
💰 Drive revenue – A 145% increase in normalized revenue from organic traffic.

How We Achieved It:
🔹 We developed a multi-platform PR strategy, leveraging digital press releases, influencer collaborations, and interactive content.
🔹 Our team created compelling thought leadership pieces that positioned the brand as an industry authority.
🔹 We optimized content distribution through SEO-driven PR, ensuring maximum visibility across search engines and social media.
🔹 By shifting from outdated PR tactics to a data-driven, AI-enhanced strategy, we helped the client reach a broader, more engaged audience.

Why Choose NOVONLINK for Your PR Needs?

🚀 Results-Driven Strategies: Every campaign is tailored to your business goals, whether it’s brand awareness, lead generation, or crisis management.
🌍 Global & Local Expertise: We work across international markets, adapting strategies to fit different cultural and digital landscapes.
📊 Measurable Impact: We provide real-time analytics and reporting, ensuring your PR investment delivers tangible results.

Ready to transform your Public Relations strategy? Let’s build a Phygital PR campaign that drives success. Contact us today!

📧 Email: [email protected]
📞 Phone: +1 404-406-9764